Senior Writer/Producer/Editor
Creative lead for the new E! competition series Celebrity Prank Wars, from executive producers Kevin Hart and Nick Cannon. Taking Celebrity Prank wars to a whole new level. Leveraging Kevin and Nicks prank war, we created a campaign that started out fooling the internet. I was responsible for writing/producing and editing two of the three launch creatives while overseeing outside vendors on on air social and video content that rounded out the campaign. What better way to launch a prank show than with a prank.
Annie Rakel